Marketing Director Romania and Hungary

Marketing Director Romania and Hungary

 

Reporting to: Group CEO

Supervises: Marketing Managers / Trade Marketing Specialists / Brand Managers / Creative & Digital Team (to be built)

Mission of the Role:

To lead and professionalize all marketing activities across the Group, encompassing FMCG marketing, brand development, and trade marketing. The Director will design and implement the group’s marketing strategy, establish a structured, high-performing marketing department, and ensure strong market presence for all group brands.

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and implement a comprehensive FMCG marketing strategy for all brands under the Group.
• Align marketing plans with business objectives, product launch schedules, and sales targets.
• Ensure integrated above-the-line (ATL) and below-the-line (BTL) campaigns.

2. Brand Development & Positioning

• Define and strengthen the brand architecture for the brands, and other product lines.
• Oversee visual identity and brand guidelines, ensuring consistent application across all channels.
• Drive storytelling and brand heritage communication to increase consumer loyalty.

3. Trade Marketing & Sales Support

• Develop and manage trade marketing programs to support in-store presence and sales activation.
• Collaborate with sales teams to optimize POS materials, merchandising standards, and promotional activities.
• Monitor ROI of trade marketing initiatives.

4. Digital & Consumer Engagement

• Oversee digital marketing, including social media, online advertising, influencer collaborations, and brand websites.
• Implement consumer insights programs to track market trends and customer preferences.
• Drive engagement through events, sponsorships, and experiential marketing.

5. Team Building & Department Structuring

• Design and build a marketing department from scratch, defining key roles and responsibilities.
• Recruit, train, and mentor marketing professionals across different specializations.
• Establish workflows, reporting lines, and performance KPIs.

6. Budget Management

• Prepare and manage the annual marketing budget.
• Optimize spending to achieve maximum impact and ROI.
• Negotiate with suppliers, agencies, and media partners.

Key Deliverables (First 12 Months)

• Approved marketing strategy and budget for the group.
• Fully staffed marketing team with clear roles.
• Established brand guidelines and consistency across all channels.
• Implementation of trade marketing standards in all retail points.
• First integrated brand campaigns executed and measured.

 

Qualifications & Experience

• Bachelor’s or Master’s in Business, Marketing, or related field
• Minimum 10 years in marketing leadership, including franchise, B2B, and international partnerships
• Experience managing private label production and multinational distribution networks
• English; Romanian and Hungarian knowledge, conversational level is a strong advantage
• Deep understanding of premium FMCG, HoReCa, and culturally rooted branding.

Please send your resume to the following address: recrutare2@abchumancapital.ro