Product manager
Product manager
Responsabilitati
- Considers Brand objectives & marketing guidelines, cost of goods or pricing objectives, manufacturing feasibility and local market or competitive trends to:
• Make product assortment
• Assists in the development of budgets
• Builds relationships with business partners and key customers
• Spearheads all procedures, forms, analysis, and reports critical to the execution of marketing plans
• Promotes and protects brands identity: Ensures that brand image and position are properly maintained in people and materials, in accordance with standards
• Propose and give marketing support to the sales team in the execution of product launches, on re-promote initiatives and counter make-up events
• Work closely with the Balkans Regional Marketing Manager to provide Romanian specific feedback on business and market trends, coordinate information flow and contribute plans
• Engage in business analysis, more specifically sub category analysis, in order to manage inventory situation and to identify opportunities to drive business growth
• Create & Execute 360 Launch & Re-promote plans according to Brand Strategy – including allocation, display, launch mechanics etc.
• Alignment and timely execution of launches, promotions, animations, setup display
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Create content for press releases and articles
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships & advertising on an on-going basis.
• Manages and follows-up operational procedures associated with new door openings / market launches, ensuring on-time project completion
• Oversees forecasts to ensure planning accuracy and appropriate inventory levels
• Effectively handle daily ad-hoc issues on a timely manner
• Partners and coordinates processes among other functions to deliver marketing plans / projects
• Collaborates with Managers of Retail Operation & Resident Trainers to effectively achieve marketing goals
• Service, handle and communicate with beauty editors & bloggers
• Service, Handle and communicate with beauty industry – make-up artists, stylists, fashion designers, models
• Raise awareness of the brand
Cerinte
- University level education
• Experienced in marketing and PR fields
• Knowledge of CRM
• Knowledge of retail business
• Experienced on events planning
• Excellent use of the English language
• Excellent MS Excel user
• Minimum 3 years of relevant product marketing experience, preferably in the cosmetics or fragrance or consumer goods business
Key Personal Characteristics:
• Strong analytical skills, problem-solving and prioritization skills
• Ability to handle a multitude of projects and issues at one time
• Quick and efficient regarding deadlines
• Team player and very good interpersonal skills
• Strong sense of ownership
• Willingness to execute with excellence
Please send your CVs to the following address: elena.gorea@abchumancapital.ro