SENIOR BRAND MANAGER FMCG
Key duties of Senior Brand Manager FMCG:
⇥Manages the new brand, by delivering the brand promise, brand vision, brand positioning, brand architecture and achieves overall business goals for the brand;
⇥Manages the product mix, the margin and the trading investments in order to deliver required KPI’s;
⇥Develops pricing & pack strategies;
⇥Conducts analysis and periodical reviews of the brand, competition, category, consumer and consumer trends to enhance the brand’s equity and marketplace performance;
⇥Analyzes consumer trends and information, in order to identify new sources of growth;
⇥Participates on a cross-functional team to develop new products, following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing;
⇥Understands our prime prospects’ needs, attitudes and values in order to deliver a stronger and more impactful brand experience;
⇥Prepares the short-term and long-range plans and budgets based on market trends and growth objectives. Designs the operating plan and follow it up throughout the year;
⇥Provides relevant information to the sales teams; prepares and sustains product trainings;
⇥Works with sales to identify programs that generate incremental sales and/or profitability.
⇥Graduate degree in business administration, finance, communications or marketing.
⇥The candidate must be fluent in English.
⇥Minimum of 5 years business experience in a similar position within a multinational FMCG company;
⇥Experience in developing brand experience through effective integrated communications strategies and execution;
⇥Experience in developing and launching new products.
⇥Business analysis skills and strong product/brand marketing experience;
⇥Interpersonal and written communications;
⇥Viewed as a value added resource by all levels of management;
⇥Well organized and able to establish clear work plans and processes;
⇥Passionate, articulate with the discipline and personal drive to achieve practical outcomes and results;
⇥Highest level of personal integrity and commitment to customer service;
⇥Ambitious and visionary.
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