Senior Key Account Manager – FMCG

  • Full Time
  • Bucuresti
  • This position has been filled

Senior Key Account Manager – FMCG


  • The Senior KAM owns the functional development and delivery of multi-year customer strategy to drive the company growth ahead of category and competition
    • He/ she develops annual customer business plans by channel/customer to deliver growth in line with the company strategy, month by month evaluating performance and identifying opportunities for business growth, to achieve company sales, operational excellence, cash and profit targets
    • Leads contact plan for the company in own accounts developing networks and establishing relationships within accounts to maximum breadth and depth so that business planning is optimized
    • Leads field team to ensure timely and accurate administration, reporting and maintenance of account files and data
    • Plans and implements approved changes to the company commercial strategy, as promotion and cost price changes
    • Collaborating with revenue planning, ensures agreed trade spend value is optimized and budget monitored. Plan, implement and monitor promotional calendar by account ensure most effective mechanics are utilized within promotional laws, trade terms and marketing strategies
    • Shares customer account plans & business strategy in a compelling way to add value across the business
    • Leads and coaches field team to deliver step change performance supporting risk and opportunity
    • Pro-actively participates in broader functional sales leadership, talent and succession planning. Contributes to broader business development projects / stretch assignments.


  • Higher education
    • Minimum 5 years FMCG commercial experience, including line management of commercial account managers
    • Knowledge of trade terms, mix management, promo effectiveness and pricing dynamics and knows how to use these levers effectively to improve return on investment for the business
    • Proven in account management including developing strategic customer networks at various levels to gain influence and support
    • Experienced in working cross-functionally to deliver multiple objectives
    • Excellent planning, forecasting, organisational, communication, analytical and problem-solving skills
    • Good IT skills especially PPT and XLS.
    • Experience of a broader function, like: revenue planning, supply chain, finance, category/ shopper
    • Geographically mobile in the future.

Please send your CVs to the following address:

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Author: admin